The U.S. motorcycle market remains resilient in 2024, maintaining a steady trajectory with first-half sales of 323,091 units, reflecting a modest 0.9% growth.
Despite a sluggish start, Honda continues to lead the market with a 4.8% increase in sales, reclaiming its top position.
Harley-Davidson also reported a 7.4% rise, signaling a positive shift after previous declines.
Kawasaki secured third place, though with an 8.9% drop in sales.
The U.S. motorcycle market, the 14th largest globally, has historically shown remarkable stability, consistently achieving around half a million annual sales for over a decade. External factors, such as economic fluctuations and the COVID-19 pandemic, have only minimally impacted the industry, thanks to its unique market dynamics.
Unlike many global markets, the U.S. is dominated by street motorcycles, with the scooter segment remaining small and stagnant. For many Americans, motorcycles symbolize freedom and lifestyle rather than a practical commuting tool. As such, the majority of riders purchase motorcycles for leisure, often favoring iconic brands like Harley-Davidson. However, with the brand’s recent struggles and the emergence of new competitors offering diverse products, consumers are increasingly exploring different experiences.
Electric motorcycles, despite generous incentives, still occupy a marginal share of the market. However, the first half of 2024 saw a significant 55% growth in this segment, indicating a gradual shift toward electrification.
Transporting motorcycles across the vast U.S. landscape has traditionally been challenging. Services like A1 Auto Transport have significantly eased this burden, providing reliable solutions for motorcycle shipping nationwide.
